6 Ways How Digital Marketing Can Help Your Small Business Survive the COVID-19 Pandemic

As the COVID-19 pandemic has grasped the world by its claws, everyone seems to be trying to find ways to cope up. The same goes for businesses worldwide. Almost all kinds of businesses and industries are today struggling to keep their operations running, let alone thrive, amidst the coronavirus outbreak.

As a business, it’s important that your main focus remains on surviving the situation, even if there is no significant growth. Because there is sure going to be an after-COVID-19 … Read More

Step-by-Step Guide to Building an Integrated Digital Marketing Strategy

A perfect digital marketing strategy is a combination of many things, social media, email marketing, ads, SEO, among others. As a marketer or business owner, you should be aware of the different marketing tools available to you and how to utilise them for the maximum benefit.

Only by using different marketing channels, you can test and find the one that best fits your business marketing campaign. Moreover, you may always need to use more than one marketing channel when trying … Read More

Top Methods to Increase Brand Awareness with Social Media (2020)

Brand awareness refers to how well a customer can remember or recognise a brand in different situations. In other words, brand awareness is about the reputation and image of your brand or business in your target market.

Brand awareness is important if you want to reach and sell to your target customers. It’s a crucial parameter to business growth, which can help your small business turn into a well-established company. It’s simple actually: the more people are aware of your … Read More

10 Tips to Boost Your Website Conversions with Copywriting

If you run a B2B or B2C website, your primary goal must be to get conversions. After all, what’s the meaning of a website that can’t convert.

Copywriting is a very strong part of your content marketing strategy that can significantly improve the value of your campaigns and encourage readers to convert. In addition, your copy can greatly impact your overall website optimisation process.

In short, your aim should be to have a powerful copy that can help improve your … Read More

10 Actionable Tips & Strategies To Apply On Your Social Media Advertising Campaigns

Paid online advertising has now reached way beyond Google. “Google Ads (Adwords)” is no longer the only way you can promote your products/services directly to online consumers. Social media sites like Facebook, Instagram, and Twitter now have their own dedicated advertising plans and services through which you can promote your business to online users.

Paid advertising has always been a great and cost-effective way for businesses to directly reach and connect with potential/existing users of their products and promote to … Read More

Digital Marketing for Financial Services Sector: An Overview

The financial market has changed a lot over the past few years. Now, more people are using digital financial services like online banking and digital wallets than ever before. The number of digital activities involving day-to-day monetary operations has surpassed traditional payments a long time ago.

The increasing popularity of digital finance is a major reason why financial organisations are actively spending on online advertising and marketing of their businesses/products/services. However, due to the lack of planning and an ROI-focused … Read More

How Can A Digital Agency Help Your Business Grow?

As the customers and brands around the world are becoming more dependent on the technology, both the demand and need for expert digital marketing agencies continue to rise.

A digital agency, however, performs not just marketing operations in organisations, but it can help with a range of tasks, from data analysis to strategies, development and marketing, to boost the growth of your business.

So, if you’re wondering how to fit a digital agency in your existing business or what role … Read More

10 Tips To Get The Most Out Of Your Digital Advertising Campaign

Are you planning to add a digital advertising campaign to your marketing strategy? Well, given that online advertising today is one of the most popular digital marketing techniques, I would say you’re on the right track.

But, as much as digital advertising is important for your online/offline business, it’s more important to implement your digital advertisements correctly in order to achieve the desired results.

If you’re looking to grow your online business sales or want better search engine results in … Read More

Digital Marketing Guide for Online Education Industry in Australia

Are you running an online education business, selling tutorials, e-courses and other products or services online? Do you want more leads and sales from your online education website? This comprehensive guide to digital marketing for online education businesses will help you.

EdTech, or technology-driven education, is one of the fastest-growing industries today, all thanks to the increasing demand and use of online learning by students and classrooms all over the world.

Basically, the online education industry is one with massive … Read More

What is CSS? How is CSS Changing Web Development?

Do you know what’s the one thing that separates one website from another? It’s the web design. The way a website is designed depicts many things about the company/person behind. It’s what makes your website stand out from the crowd.

The way websites and apps are designed has completely changed today, thanks to the high-end design tools and languages like CSS. CSS is what enables web designers to use their creativity and conduct experiments to try & develop different designs … Read More