How to Increase Customer Retention & Loyalty with Digital Marketing

Do you know that retaining customers is a lot cheaper than earning new ones? This is proven true by many studies. This article will talk to you about applicable customer retention drives that SEO companies apply, which can help your business save money and effort. Businesses should maintain increasing customer retention and customer loyalty with digital marketing.

Digital Marketing Secrets for Customer Retention

Analytics and Data Gathering

Studying your market is the best knowledge a business could hold. You need … Read More

Most Powerful Seo Link Building Strategies for 2021

Link building is the most challenging section of SEO strategies. It requires a lot of technical knowledge, a lot of creative approaches, and hard work. Many of us had tried link building, and most of us failed the first or second time.

In this article, we will help you teach how to build backlinks effectively and efficiently, which will help you get the rank you desire in Google.

There are two dominant views for building backlinks. It is essential for … Read More

What Is the Role of User Experience in SEO in 2021

We want to welcome everyone to this article. I will share with you the practical roles of user experience in SEO. A lot of factors can affect user experience. It can be data migration or simply changing your URL. Whatever change you have in mind, it has to be planned out at a very high level. When you are considering a change to your website, what are we talking about?

Are we talking about changing the URL structure? Are you… Read More

Top 4 Difference Between Public Relations and Digital Marketing

Digital marketing professionals see public relations and digital marketing as two sides of the coin – that they need to choose one or the other at each point in time. PR and digital marketing should work together to achieve the results you are aiming for. In this article, we will talk about the similarities and differences between public relations and digital marketing.

What is Digital Marketing and Public Relation?

Definition of Digital Marketing – Digital Marketing is promoting or advertising.… Read More

Social Media Best Practices in Australia for 2021

Social Media plays a crucial role in marketing. Many businesses face different challenges during the pandemic, but Digital Marketing was able to stay afloat. Businesses are now starting to use Social Media platforms and Social Media Best Practices whether existing or upcoming, to reach their audiences.

These social media platforms make it possible for you to achieve your goal and target for your business. In this platform, you will unravel useful information that will help you build a more effective, … Read More

Social Media Marketing Cost 2021 – How Much Does Social Media Pricing in Australia?

Social Media Marketing (SMM) refers to the process of marketing a particular business, product and/or service on social media platforms with the aim to build brand reputation and increase the online visibility, sales and leads to that business. It involves identifying and connecting with the target audience for brand promotion.

Social media marketing can help your Melbourne-based business in many ways. For one, social networking sites host millions of daily active users, so it can be the best place to … Read More

What Are the 10 Web Design Mistakes That Will Kill Your Seo?

As a web designer, you should be continually seeking ways on how to improve your website. Website performance, copywriting, style, user experience, and conversion rates are your key responsibilities. You need to keep a pulse on how your website is doing and performing.

Google algorithm and web design standards are continually evolving. We have been in the SEO industry, and I have seen many web design mistakes that kill their SEO efforts.

I do not want you to make the … Read More

What is Online Market Research and Why is it Important for Marketing?

An essential part of market research is studying your competitors. If a person wants to get into a business, it is only right for them to know who they are competing against, how much they cost, and a lot more.

This article will help define the value of online market research for the very purpose of effective marketing. With the help of Google Ad account, you can see how much competition there is for your selection of keywords.

Introduction to… Read More

What is Remarketing’s Place in Proven PPC Strategy?

PPC remarketing strategy means serving ads to people who visited your website before or had taken a specific action. Remarketing enables you to showcase your ads to visitors who know your business and have visited your website. 

Remarketing helps you reconnect with visitors who left your website without buying your product or at least signing up for an appointment. Remarketing process shows relevant ads as your potential customers browse your website, use their mobile apps, or if they search in … Read More

Featured Snippet Optimisation – Everything You Need To Know in 2021

Have you ever wonder how to be featured on top of Google? This article will talk about how you will be featured explicitly in the search snippet that Google has on top of most results.

We hope that you will find this article useful, especially to those who are just starting up in SEO and would like to know the basic knowledge behind it.

We will share you some tips and guides on how Google looks at your keywords and … Read More