Social Media has always been a very crucial part of online marketing, and with technology evolving and people getting more aware of the ways social media can drive business growth, it’s only a matter of time when social overtakes other forms of digital marketing campaigns. But, more on that later.
Here, we are about to discuss the top social media trends that will continue to disrupt the industry in 2020 and beyond.
The harsh truth of the present social media marketing industry is that it’s changing so rapidly that most businesses find it difficult to evolve with it. Nevertheless, the importance of social media in influencing the consumers’ decision to buy products online as well as their purchase journey simply cannot be neglected. For that matter, brands must try to keep up with the latest social media trends if they expect to remain in the competition for long.
To help, here we talk about the top social media marketing techniques that will be in trend and can be used by businesses to grow higher in 2020.
1. Storytelling on Social Media
It’s a well-known fact that posts in the form of stories are better in terms of creating engagement compared to other forms of content.
Facebook CEO Mark Zuckerberg had once suggested that Stories are one of the most shared types of posts across all social media apps. Instagram stats reveal that stories on the social app are viewed by over 500 million people on a daily basis. Similarly, WhatsApp stories, i.e. Status, are also very popular among the app users.
All this clearly indicates that the future of social media marketing relies heavily on stories, which is why brands need to shift their focus on story content that is long (optional), interesting and engaging to attract more and more consumers on social media.
Of course, how exactly you can create the stories that are able to not just make the people read but persuade them to take the desired action still remains a mystery for many brands. Naturally, it’s not going to be easy to write engaging content that can be relevant and persuasive for a variety of audiences.
Thankfully, there are tools to help with the job. The trick is to identify and use the right social media tools to create and share story content that is both likeable and shareable. There are some powerful social content creation tools to consider.
The one I find the best for my particular audiences is StoryBoost (for iOS devices). The app lets my social media marketing team put together the best, highly engaging and high-quality stories to target specific audiences based on the specific goals of a marketing campaign.
There are many other such tools that you can try and evaluate to find yourself the perfect storytelling partner for social media marketing.
2. AR is the Future of Social Marketing
I’m sure many other marketers and businesses will agree with me on that.
In the last couple of years, the use of new, emerging technologies like AR, VR and blockchain has been increasingly seen in how brands perceive customers on social media and make them take desired actions.
More importantly, AR (Augmented Reality) is doing wonders in enabling brands to engage their users with highly creative and immersive experiences that are built by putting virtual reality on top of real-world scenarios to ensure people connect themselves with the story. While the virtual reality part keeps the content engaging and immersive, the story behind helps consumers understand and realise the case in a real-world context.
Some of the ways in which AR is helping brands and online marketers strengthen their social media campaigns and generate more interaction include the ability to organise virtual tours, give a virtual idea of the product working, conduct virtual events, and let the users try the products virtually without having to buy it.
The integration of AR and other advanced technologies in your social marketing strategy is definitely going to be the right step in boosting the returns from your marketing campaigns this year.
3. Customized Content is the Key
As the social media users and consumers are becoming more aware about the kind of content they allow in their feeds, it is getting more difficult than ever for brands to attract the user attention with the same old, interrupting strategies.
Unlike before when businesses used to earn traffic or clicks by simply showing relevant ads in the user feeds, now you have to be more personal and offer customized content in order to be able to win the consumers’ time and attention.
Not sure how to achieve this?
Consider using advanced personalization marketing tools that can offer more customized marketing content and capabilities, enabling you to target specific customers with the content designed specifically based on their search data available to you.
There are many businesses that are already utilising omnichannel marketing strategies to target customers with personalized campaigns through both website and mobile app by providing unique, customized experiences based on their previous purchases and browsing trends.
The key here is to find the right technology solution that can help you build customized experiences for your customers based on their individual data.
There are multiple tools and technologies available that allow businesses to create personalized social campaigns by gathering and analyzing the customer insights data from a range of sources. Many modern analysis tools even use AI (Artificial Intelligence) to give you access to even broader customer data along with their behaviour, allowing you to build experiences based on calculated and accurate customer data.
Just like every other marketing strategy, social media marketing is also evolving for good. The modern social media marketing is greatly influenced by technological development. Based on how you quickly and efficiently you adapt your marketing strategies to this new, tech-dominated social world, the results will start showing.
Irrespective of whether you’re a business looking to achieve more through social media or a social media marketer looking to evolve your strategies for better results this year, do not ignore the importance of the right content. Follow these 3 basic yet highly fruitful social trends to improve the ROI of your social media campaigns and efforts in 2020 & beyond.
Or, Simply Hiring A Social Media Agency to Do The Job
Still not sure how to analyse and figure out the best social media strategies for your marketing campaigns in 2020? No worries. Hire an expert social media team with Proven Digital Marketing Agency to handle all your online marketing needs in line with the latest and modern social trends. Our social media agency Sydney specializes in delivering customised social campaigns based on your specific marketing requirements and goals. Contact now to discuss your project with an expert!