Digital Marketing, E-commerce – this is the new trend of the business revolution. Businesses are all dreaming about landing on the first spot when a potential customer searched something from the internet. Digital marketers are so in demand nowadays, and it is tough to tell their works apart. When hiring a digital marketing firm, you need to look for someone whose creativity is unlimited and knows the depths of the market. Digital marketers in Australia have a lot to say about different techniques and approaches they use when it comes to doing their job. We talked to top digital marketers, and we are very honoured to know their secrets on how to keep their campaign successful. Read with us as you learn more of these.
The How’s of a Strong Online Presence
Once your online presence is established and secure, your customer will find it very simple to take action that you wanted them to take. Creating a convertible web design is one of the essential responsibilities of a digital marketer. As a business owner, you can still inject your design and preference in making your brand, but always consider that what you like, may not be something that your customers desire. You digital marketer needs to deliver the convertible – web design. By doing so, it will increase the opportunity for you to grow your business and increase your sales.
Digital Marketer needs to have a Convertible-Web Design
As a business owner, you may have logos, colours, and designs that you prefer when you design your website. It may be different from what your digital marketer prefers or your customers prefer. Honestly, preference does not matter. When you create your online presence, you need to focus on your customers, because at the end of the day, when you focus on your customers, making your presence on the website will be easy. Digital marketers will make your brand exude through your designs, making it as your asset.
Business Owners should Invest in SEO and Pay Per Clicks
Some business owners may be worried about this strategy because it will require more infusion of investment or cash. Keep in mind that this is where your marketing pays off, and you should focus your attention on this as a business owner. Long-term investment in SEO can give you a higher ranking on Google and in any other search engine. This is very valuable to someone who runs the business because you want to dominate the digital market. You are lessening the chance for your competitor to land on your dream spot. Customers trust companies who land on the number one spot on google. Trust plays an important part when building a lasting business relationship and increasing sales.
Focus on your pay per click advertising too. The statistic shows that more people interact with the ads on top of the Google search result, or Bing, or anywhere else that the ads are listed. This is a great way to guarantee that you can be on top and in front of your customer when they intend to find you. If you invest in these two things, it will surely pay off in the future.
After the digital marketer had driven people to the conversion-based website, and you had invested in SEO and pay per click, you now need to focus on the fact that these customers are coming back to your site.
Statistically, 97 per cent of people that visit your site for the first time are not going to take the action that you desire for them to take. They will not buy or will not be going to fill in any forms or interact with your business.
On average, it will take seven times for a consumer to see your brand, logo, or your business assets, before they give you their information or for them to take the action that you want. Building a list or retargeting, you are making sure that you are bringing people back to your homepage to increase the value of your business.
Build Your Online Reputation
Focus on your online reputation. This is key. According to studies, 87 per cent of people will not purchase from you or give their information if you have no reviews. You paid your digital marketer for your website; you invested in your marketing to have your customers visit your website and return to your site. Still, these will all go to waste if you do not have an online reputation.
To balance everything together, you need to focus on having an excellent online reputation. These involve reviews all across different review platforms like Google My Business and Facebook.
Facebook is an excellent opportunity because it allows you to have a complimentary profile which can generate reviews, plus aggregate reports from all of the other platforms. It is a fantastic way for customers to understand who you are, what you do, and why they should trust you.
Invest in Your Content
People are so visual nowadays, which is all the more reason for you to invest in videos. Videos are your 24/7 salesperson. You can take as much time as you need to develop your best sales pitch. You can have as much time and time again of reading the script, and starting from the beginning, and trying new things, or new locations until you nail it. Once you have nailed it, you can put this in a video format, and upload this on your Facebook, or to your conversion pages.
Additionally, this is a great way to get people to interact with your brand, especially if it is you, in the camera. They can see who you are, what you stand for, what you are trying to accomplish and how you can help them.
Videos also rank highly on Google and YouTube. So, if you are building up your content based on videos and, you are building up this content of foundation of information that you can provide to your customers, you are building trust, you are building SEO value. At the end of the day, you are providing customers that will make them trust you and would want to work with you in the future.
Focus on Your Social Media
These are free platforms for you to set up, and all they do is to expand your digital market and your presence. 57 per cent of consumers say that social media influences their shopping behaviours. You do not just have to be an e-commerce or an online business owner to take advantage of social media. Because of the opportunity to reach people and communicate on a platform that they are familiar with, someone who they already trust, this is your chance to extend and expand your marketing reach a without really investing an awful amount of money.
We are not saying that you should not invest financially in your social media. Primarily, in the beginning, you need to be investing in your content by producing videos, interacting with people, by providing information for them through statistics or via pictures of projects that you have done in the past, information on your e-commerce products or services, anything like that to support your portfolio.
Social media is an extension of your website, which allows you to get in front of people while they are not looking for you. You can learn about their behaviours, their intentions, their socio-economic status, anything else that will help you understand your customers in a more profound sense.
Utilize a CRM
Applying a CRM or a Customer Relationship Manager is a powerful way to avoid needing to hire additional staff if your business is starting. You can build automation into sales processes. You can invest in spending time with your customers instead of investing all of your time working on your customers and trying to identify their information. You can extend your business and grow your brand without spending a lot of time on things that do not mean a lot.
There can be a couple of complications if you are an existing business, and you need to move into a CRM. You need to retrain your staff and learn how the CRM works. Look into this as a fantastic opportunity to grow your business. Everybody is working towards a CRM. This is the movement that Marketing is heading. You will be left behind if you are not getting on the ball and moving along with this technology. Your competition will outstrip you. Get CRM and be involved in getting ahead of everybody else.
Stay educated. We have created a lot of articles like this, especially on this series and these tips. Take your chance and be amazed on how digital marketing can change your traditional business dealings. Please share this article and let us help one another. Let us know your amazing tips on how you do your digital marketing campaign. Please share with us if it has been successful or if it needs improvement. We would like to hear from you. Maximize the comment section down below if you have suggestions on what topic do you want for us to cover next.