An essential part of market research is studying your competitors. If a person wants to get into a business, it is only right for them to know who they are competing against, how much they cost, and a lot more.

This article will help define the value of online market research for the very purpose of effective marketing. With the help of Google Ad account, you can see how much competition there is for your selection of keywords.

Digital Marketing Strategy had made a significant impact on how businesses do their own advertising. In the early years, it is almost impossible to know your competition market strategy.

Usually, this information will come from an insider. Now is an entirely different story. Businesses can use various tools to learn everything that they need to know about their competition.

This information is no longer considered as classified. It is no longer challenging to get these pieces of information. It will … Read More

Do You want to know the 7 reasons why you must invest in digital marketing in 2021? Well, let us first understand the concept of marketing in promoting businesses.

Marketing existed long before time. It evolved and is continually changing, following the trend of society. Businesses invest in different forms of marketing because they know that they need to keep growing. During the pandemic, a lot of companies struggle to stay afloat. The question is, is this the best time … Read More

Do you still remember the feeling when we were all in primary school, and our teacher will require us to bring a dictionary? They hope to actually have us be familiar with difficult words that we can use in our everyday lives.

Digital marketing can be challenging for some. Today, we are writing a compilation of words and their basic definition to help those who are new with digital marketing guide.

We are also offering this article to those who … Read More

Do you ever wonder how the other companies manage to have their business show up in Google Maps?

How does Google choose these companies? Is there an unquestionable requirement that a business has to meet to be part of this?

As a business owner, we always want to land in a very favourable position where potential leads can see you.

Being visible is one thing but being inside the circle is also another thing.

Let us talk about the tricks … Read More

The Corona Virus had taken a toll on the global economy. Almost every small business, regardless of which industry, was taken aback by its horrifying effects. We want to congratulate you if you are one of the business owners out there who managed to be afloat during this season. You are surviving the dreadful aftermath of this global pandemic.

Strategically, you may want to take advantage of this stage, where people are not physically present in your establishment. You should … Read More

For those of us who have been working in the SEO field, this is the season again. Google will then again, roll out changes when it comes to ranking. Google had announced three new metrics or core web vitals, these said changes are focused on user experience on the website.

Google’s core web vitals as ranking factors in 2021 will influence the overall ranking of a particular website. Join us as we discuss what are these and let us all … Read More

In this article, I am sharing with you the top 10 most effective strategies to generate positive word of mouth through digital marketing in 2020.

You will also learn about the top-class word of mouth advertising tips for service-based businesses and technique to get more share via word of mouth marketing for your blog post.

Getting a referral is a game-changer for almost every business. It is like hitting a sure win from the lottery. It takes a lot of … Read More

When you start to run a digital marketing company, you have to prepare yourself for many challenges that come along the way. Establishing your own business is not a walk in the park, and everyone knows that. You need to be ready emotionally and mentally. The foundation of your knowledge about digital marketing should be deeply rooted for you to be successful in your chosen career. There are common mistakes that you can easily avoid. As business owners, you should … Read More

We cannot deny the power of Social Media Marketing or Digital Marketing nowadays. Many business owners have the same question in mind when it comes to this topic – which digital marketing platform is right for my business?

Choosing the right social network is crucial if you decide to use social media in marketing your business online. Almost everyone has their social media account and spend an average of four hours a day online.

This article will talk about different … Read More