What is Online Market Research and Why is it Important for Marketing?

An essential part of market research is studying your competitors. If a person wants to get into a business, it is only right for them to know who they are competing against, how much they cost, and a lot more.

This article will help define the value of online market research for the very purpose of effective marketing. With the help of Google Ad account, you can see how much competition there is for your selection of keywords.

Introduction to Market Research

Accurate information is more than critical to market research. The success of online market research strongly depends on your ability to gather and identify reliable information. Market research can be overwhelming. You need to start with the fundamentals for you to go a long way.

You may explore a variety of perspectives that will help you focus on your ideas.

Primary Market Research

Primary market research means collecting data on your own. Frequently, it is more expensive and time-consuming as compared to secondary market research. Always remember that primary market research will save you more money in the long run.

This process will help you narrow down your audience and focus only on the features they are interested in.

Many experienced online market researchers will tell you that gathering data from face-to-face conversation is still the best way of getting valuable details. Customers are humans that have emotions which is why personal interaction ranks the highest.

Search engines and social media made it easy. You can find these pieces of information out there easier more than ever. A simple Google or Twitter search will tell you the major players in your selected industry.

Google Trends will make it easy for you to know what is hot and what is not. These details can all be useful when designing your product and strategically advertising it.

Secondary Market Research

These are the pieces of information that already exist that you can purchase or you can find for free.

Large corporations conduct interviews and surveys with lots of respondents with varying demographics, ages, and preferences. If you are a start-up business and not yet ready for this expense, you have to focus on known market pain and use it to your advantage.

You need to analyze the data and its sources critically. These sources should be:

  • Authoritative
  • Unbiased
  • Relevant
  • Current

A business using secondary research needs to analyze if the data presented applies to you and your situation.

One of the popular places to start your online digital marketing research is the search engine on Google. Researchers can get the data they need free and fast.

However, searching through the results for dependable sources can consume your time and effort. You are also likely to encounter syndicated market or prepacked research reports that are expensive.

Large-scale surveys from statistical agencies may need more time to find and analyze but may provide accurate information. Relying on precise information decreases the chances of errors.

You can use various potential sources for market research. Some of the details that you may be looking for are accessible from multiple channels.

With so much content available at your fingertips, serious planning, business knowledge, fluency of the information, and thinking critically will guide you to decide wisely.

The Importance of Online Market Research

Market research will define your success in whatever business path you take. You need to follow steps by heart if you want to be on the right track.

Develop the right product and service.

A business owner should know what their customers like and do not like to develop the right product or service to offer the market.

The internet offers shortcuts in identifying market pains of a particular product. Most of them are shown in the comment section.

Read through the comment section of your competitor’s page, and you will surely understand what areas you need to focus on.

Wise and informed business decision.

With all the data presented to you, you will not be blind-sided, and you will know exactly which path to take. You can eliminate potential errors and increase your success rate.

Alerts for updates

Signing up for notification whenever there’s new data can drive your success faster. You can add this new information to your collection of helpful information and consider it when you are doing your product or service improvement reviews.

More personalized approach

Web analytics and social media made it possible to reach audiences, potential buyers, and existing customers on a more personal level. So many people share helpful information in their social media accounts.

Let us take advantage of this free information to know more about our customers and leads.

If you know how to gather and use helpful information, you will know what your customers may want for a brand. Cost is not always a factor when it comes to conversion.

It will be helpful if you know what your customers expect from your brand. This will make you prepared for your business growth.

A lot of people will complain about drawbacks and inconveniences about a service or product. They can also suggest features that they wish the product had.

Thankfully, there are a lot of resources out there. You can also look-up a list of organizations that offer free market reports.

Online market research can save you a lot of money and time. It can also free up your time in developing an idea that will work.

We hope that we proved our point that market research should be the soul of your business. You do not need to go out there blinded with the idea that you will succeed with just pure hard work.

Business owners should be expected to work smart and know their competition. Please let us hear your thoughts about market research. How effectively does it work for your business? What are the things that you need to update to get the results that you need?

Does online market research increase your conversion rate? We are excited to hear from you. Please drop us a comment below and let us exchange valuable inputs.

By Patric Laurens

Patric at Proven Digital Marketing offers smart, fast and affordable digital marketing services that drive traffic, sales and growth for our clients.

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