This article will discuss how you can measure your SEO campaign’s success, particularly in search results. We get this question a lot when it comes to SEO.
How will you know if your SEO search demand is working? This goes both ways whether you are doing it yourself or hiring a professional digital marketing agency to do it for you.
Many available tools can you show you numbers to analyze if your SEO effort is succeeding or failing. Today, we will list some things you can do to see progress and measure how you are fairing with your SEO efforts.
Measuring Search Demand Using Old Approach
The first choice when measuring your success rate in search results is through ranking results. Second, is the number of links that you built into your website or to your specific pages.
Let me tell you that these first two approaches are becoming obsolete. Why? Because these two are not that reliable SEO search demand anymore.
In the past, when you ranked number one in the search term, you would rank number one everywhere.
Google personalized the search experience according to the user and their location that varies from city to city.
With this type of approach, you can rank from number one to page three on Google.
Rankings are good general measures but, definitely not to be used as a measure of success. It also does not equate revenue for your business.
In the past, SEO companies can push so many links to a page and increase their rankings faster.
It does not work as easy as that nowadays. Rankings play a significant role in SEO, but they do not play the role they used to.
There are so many factors now that contribute to how you rank in the search engine result.
Links still play a role in SEO search demand, but it is no longer a defining factor in a campaign.
Measuring Search Demand Using New Approach
Now, let us talk about the effective way of measuring your success in the search engine. You can use Google Analytics and Google Search Console.
These are both free, and it does not require any special software. Here are the things that you can do.
Year over Year Organic Growth
As you do SEO, you do not want to focus on measuring a weekly or a monthly growth. Any week or any month can be an anomaly. It will always go up and down over time.
Your ranking will move around. We suggest that you focus on the long term and do a year over year growth report.
If you do not have this timeline to look at, you can deal with quarterly or every six months progress. You need to monitor the trend to make sure that it is going in the right direction.
Organic Traffic by Landing Page
In Google Analytics, you can break down your traffic by landing page. The landing page is the first page that somebody started on your website.
You can also extract the data using organic traffic as the filter. You can see your organic growth on specific pages on your website.
Organic Traffic by Landing Page is an excellent method for breaking those down if you are doing SEO for your entire site or just your home page or specific key pages.
You can use this over time to see if the trend is going up or down.
Conversions and Sales
If you are in business, conversions and sales are the creams of the crop. Conversions are your main goals as to why you are doing SEO campaigns in the first place.
Every business wants more revenue, leads, and customers. Using the same tool, you can see the result by having the conversion as your filter.
The tool will tell you how many conversions and sales you were able to close at a particular time.
Google Search Console
You can go to Google Search Console and extract valuable data. It works very differently than Google Analytics. Google Analytics shows you what is happening on your website.
On the other hand, Google Search Console gives you a window to see how the search engine or Google views your website. It is the only place in Google that will contact you if there is a problem like spam issues.
Google Search Console would send you notifications if it spotted discrepancies in your website. It is also the only place where Google lets you look at search term data.
It is where you can see how people are searching at a site. You can look at clicks and impressions. These are all available in Google Search Console.
Again, ranking reports are not the best way to determine a particular campaign’s success in SEO search demand, but it helps measure your progress. Also, it tells how your website is performing in google’s core web vitals.
If you are running monthly ranking reports, you can pretty much see if you are going in the right direction. It is also a great way to find potential issues.
To sum up, there are many different tools and tactics out there that should help you get the data pretty quick.
You can also try Google Trends, Google Ads Automated Insights, Google Benchmark Reports, SEMRush Data, Keyword Planner Data, and Google Intelligent Events.
All of these things together, you can get a pretty good idea if SEO, Paid Media, Overall Search Market Demand is going up or down for any citement of keywords.
Based on that, you can plan the best SEO search-demand ahead and focus on the very valuable data in your business planning.
If you like this article, leave a comment below and let me know your thoughts about the different ways on how you measure your success is the SEO race.